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Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability By Darren Bridger
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- Sales Rank: #1735473 in Books
- Published on: 2017-02-28
- Original language: English
- Dimensions: 9.21" h x .55" w x 6.14" l, .0 pounds
- Binding: Paperback
- 264 pages
About the Author
Darren Bridger works as a consultant to designers and marketers, advising on using and analysing data that tap into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field then joining the world's largest agency, Neurofocus (now part of the Nielsen company), as its second employee outside of the US. He currently works as head of insights at NeuroStrata.
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